Building in Public

In the B2B world, customers aren't just buying software; they're investing in a partnership. They want to know that the tool they rely on is active and improving. This is where Changelogs and Roadmaps become critical marketing assets.

The Changelog

A Changelog isn't just a git commit history. It's a celebration of progress.

Best Practices:

• Categorize: Use tags like "New", "Improved", and "Fixed".
• Visuals: Include screenshots or GIFs of the new features.
• Tone: Keep it human. "We squashed a bug" sounds better than "Fixed issue #402".

Our Changelog component provides a clean, timeline-based layout that makes it easy for users to scroll back through your history of shipping.

The Roadmap

While the changelog looks back, the Roadmap Timeline looks forward. It answers the question: "Is this feature coming?"

• Status Columns: "Planned", "In Progress", "Complete".
• Voting (Optional): Allowing users to upvote features can provide invaluable product feedback.
• Dates (Careful!): Be careful with specific dates. "Q3 2025" is safer than "August 15th".

Timeline Stats

Sometimes you want to show growth rather than features. A Timeline Stats component can visualize your journey: "Founded in 2023" -> "1,000 Users" -> "Series A Funding". This narrative builds authority and shows momentum.

Conclusion

Transparency breeds trust. By openly sharing your wins (changelog) and your vision (roadmap), you turn passive users into active supporters who feel invested in your product's success.