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The Architecture of a High-Converting Landing Page

The Architecture of a High-Converting Landing Page

A deep dive into the frontend engineering behind our SaaS Starter template. How we built a performant, accessible, and visually stunning marketing site with Next.js 15.

Frontend First

The SaaS Starter Kit is a pure, high-fidelity landing page template designed to sell your vision. We focused entirely on the Frontend Experience—ensuring that your first impression is instant, accessible, and beautiful.

The Tech Stack

We chose a stack that prioritizes visual performance and developer velocity.

1. Next.js 15 & Server Components

Even for a static landing page, the App Router provides massive benefits.

  • Zero-Bundle-Size Components: Text-heavy sections like the FAQ and Footer are rendered entirely on the server, sending zero JavaScript to the client.
  • Image Optimization: We leverage next/image to automatically resize and format the heavy hero assets for every device size.

2. Component Composition

The template is built using a modular architecture.

  • Atomic Design: We use small, reusable UI primitives (Buttons, Badges) from our registry.
  • Section-Based Layout: Each major part of the page (Hero, Pricing, Features) is a self-contained component. This makes it trivial to rearrange the narrative flow—just swap the order in page.tsx.
// app/page.tsx
export default function LandingPage() {
  return (
    <main>
      <Hero />
      <Logos />
      <Features />
      <Pricing />
      <CTA />
    </main>
  );
}

3. Animation Engineering

We use Framer Motion to create a "premium" feel without sacrificing performance.

  • Scroll-Triggered Reveals: Elements fade in (opacity: 0 -> 1) and slide up (y: 20 -> 0) only when they enter the viewport.
  • Layout Animations: The "Exploded View" hero uses scroll-linked transforms to create a parallax 3D effect that runs on the compositor thread, ensuring 60fps scrolling.

Visual Implementation Details

The Pricing Table

While it doesn't connect to Stripe, the pricing.tsx component is visually complete and ready for your logic.

  • Responsive Layout: It automatically switches from a stacked mobile view to a 3-column desktop grid.
  • State Management: The monthly/yearly toggle is fully interactive, demonstrating how to handle simple UI state.

The Feature Grid


title: "The Architecture of a High-Converting Landing Page" description: "A deep dive into the frontend engineering behind our SaaS Starter template. How we built a performant, accessible, and visually stunning marketing site with Next.js 15." date: "2025-11-24" image: "/images/blog/saas-starter-tech.jpg" authors: ["Artifact UI Team"]


Frontend First

The SaaS Starter Kit is a pure, high-fidelity landing page template designed to sell your vision. We focused entirely on the Frontend Experience—ensuring that your first impression is instant, accessible, and beautiful.

The Tech Stack

We chose a stack that prioritizes visual performance and developer velocity.

1. Next.js 15 & Server Components

Even for a static landing page, the App Router provides massive benefits.

  • Zero-Bundle-Size Components: Text-heavy sections like the FAQ and Footer are rendered entirely on the server, sending zero JavaScript to the client.
  • Image Optimization: We leverage next/image to automatically resize and format the heavy hero assets for every device size.

2. Component Composition

The template is built using a modular architecture.

  • Atomic Design: We use small, reusable UI primitives (Buttons, Badges) from our registry.
  • Section-Based Layout: Each major part of the page (Hero, Pricing, Features) is a self-contained component. This makes it trivial to rearrange the narrative flow—just swap the order in page.tsx.
// app/page.tsx
export default function LandingPage() {
  return (
    <main>
      <Hero />
      <Logos />
      <Features />
      <Pricing />
      <CTA />
    </main>
  );
}

3. Animation Engineering

We use Framer Motion to create a "premium" feel without sacrificing performance.

  • Scroll-Triggered Reveals: Elements fade in (opacity: 0 -> 1) and slide up (y: 20 -> 0) only when they enter the viewport.
  • Layout Animations: The "Exploded View" hero uses scroll-linked transforms to create a parallax 3D effect that runs on the compositor thread, ensuring 60fps scrolling.

Visual Implementation Details

The Pricing Table

While it doesn't connect to Stripe, the pricing.tsx component is visually complete and ready for your logic.

  • Responsive Layout: It automatically switches from a stacked mobile view to a 3-column desktop grid.
  • State Management: The monthly/yearly toggle is fully interactive, demonstrating how to handle simple UI state.

The Feature Grid

We used CSS Grid and Tailwind to create a "Bento Box" style layout that adapts to any screen size. The cards feature subtle hover effects using group-hover utilities to encourage interaction.

Why This Matters

Your landing page is your product's storefront. By using this template, you get a "Series A" quality design out of the box, saving you weeks of CSS tweaking.

Clone the template, update the copy, and launch. Get the SaaS Starter Kit.