The Best of Both Worlds

The Hero Split Screen is a classic for a reason. It offers a perfect balance: 50% for your persuasive copy, and 50% for your compelling visual. It solves the problem of "where do I look?" by giving the user two distinct focal points.

Visual vs. Verbal

• Left Side (usually): The "Verbal". Headline, subheadline, and CTA. This appeals to the logical side of the brain.
• Right Side: The "Visual". A product shot, a video, or an abstract illustration. This appeals to the emotional side.

The "AI SaaS" Aesthetic

In our AI SaaS Split Screen component, we take this further. We use the split to tell a "Before and After" story.

• Left: Chaos. Code, errors, complexity.
• Right: Order. Clean UI, success states, simplicity.

This visual metaphor is incredibly powerful for selling solutions to complex problems.

Mobile Adaptation

On mobile, the split screen usually stacks. The standard pattern is Visual First or Copy First.

• Copy First: Better for SEO and getting the message across quickly.
• Visual First: Better for lifestyle brands where the image is the hook.

We generally recommend Copy First for SaaS.

Asymmetry

It doesn't have to be 50/50. A 60/40 or 40/60 split can create a more dynamic look. A larger visual area allows for more immersive graphics, while a larger text area is better for complex value propositions.

Conclusion

Split-screen layouts are versatile, responsive, and effective. They provide a structured framework for storytelling, allowing you to pair your best copy with your best visuals without one overpowering the other.